Synopsis:
In this title,
Nobel laureate Muhammad Yunus looks more deeply into the concept of social
business, an alternative to unfettered capitalism that channels the best
energies of capitalism while addressing pressing human needs, by showing how
the theory and practice of this idea is growing in the business, academic and
philanthropic worlds.
Muhammad Yunus,
the practical visionary who pioneered microcredit and, with his Grameen Bank,
won the 2006 Nobel Peace Prize for his world-changing efforts, here develops
his bold new concept that promises to revolutionize the free-enterprise
system: social business.
Designed to fill
the gap between profit-making and human needs, social business applies
entrepreneurial thinking to problems like poverty, hunger, pollution, and
disease, creating self-supporting, self-replicating enterprises that create
jobs and generate economic growth even as they provide goods and services
that make the world a better place.
Partnering with
some of the world's greatest corporations, Yunus and Grameen Bank have
already launched several social businesses that are addressing challenges
like malnutrition, lack of potable water, and endemic illness in Yunus'
homeland of Bangladesh, and other organizations around the world are developing
their own experiments in social business.
In this book,
Yunus traces the development of the social business idea; explains its
lessons for entrepreneurs, social activists, and policy makers; offers
practical guidance for those who want to create social businesses of their
own; and, shows why social business holds the potential to redeem the failed
promise of free enterprise.
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Sunday, March 10, 2013
USED Building Social Business - Muhammad Yunus
RM 20.00
Labels:
All,
Business/Economics,
English Non-fiction,
Used Non-fiction
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